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#7

Kicksy

Health & FitnessListed on TrustMRR· Jun 28
$35.0K
Asking Price
$2.2K/mo
Monthly Revenue
$1.9K/mo
Monthly Profit
1.6x
Profit Multiple
14 months
Business Age

Why We Picked This

Kicksy is a niche pregnancy tracking app with 14 months of operating history, $2,182/mo revenue, 85% margins, and a 1.57x profit multiple — one of the better-valued deals in this cohort. Pregnancy tracking has an inherently limited active-user window per customer, but the emotional nature of the product drives strong initial conversion and word-of-mouth. The Health & Fitness category on App Store is well-monetized. Verified financials and the sub-2x multiple make this worth investigating.

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Strengths

  • 1.57x profit multiple on $1,855/mo verified profit — strong value
  • 85% margins on $2,182/mo revenue
  • 14 months of operating history provides better trend visibility than most micro-apps
  • Niche product (pregnancy tracking) with strong emotional engagement and word-of-mouth potential
  • Verified TrustMRR financials
⚠️

Things to Investigate

  • !Inherent churn challenge: every user's 'subscription window' is ~9 months by nature of the product
  • !Low absolute revenue ($2,182/mo) means the business is vulnerable to any single algorithm or policy change
  • !Growth ceiling may be limited without significant marketing investment
  • !Competitive category with well-funded incumbents (Ovia, BabyCenter)
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Financial Snapshot

$26K
Annual Revenue
$22K
Annual Profit
$2.2K
Monthly Revenue
19 mo
Est. Payback
Profit Margin85%
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Business Overview

Kicksy provides expectant mothers with peace of mind by allowing them to track their baby's movements, monitor development, and create lasting memories of their pregnancy journey.

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Quick Facts

🏢
Type
Health & Fitness
📅
Age
14 months
🏪
Source
TrustMRR
📌
Listed
Jun 28, 2026

Deal Score

82
Strong Deal
Evidence confidence92/100
1.6x
Excellent Multiple
Asking$35.0K
MRR$2.2K/mo
Profit$1.9K/mo
Profit Multiple1.6x
Age14 months
View on TrustMRR

Opens the original listing on TrustMRR

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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.