← Back to 2026-07-23 Deals
#11

Ritual75

Health & FitnessListed on TrustMRR· Jul 9
$7.0K
Asking Price
$383/mo
Monthly Revenue
$383/mo
Monthly Profit
1.5x
Profit Multiple
N/A
Business Age

Why We Picked This

Ritual75 offers a 100% profit margin (costs rounded to zero effectively) and a remarkably low 1.52x profit multiple at just $7,000. The 75-day discipline app concept is simple, defensible enough in its niche, and requires minimal ongoing maintenance. The unknown age is a concern and must be investigated, but verified financials with perfect data quality give confidence in the numbers. At $7K, even a 50% revenue decline keeps payback under 3 years.

👍

Strengths

  • 1.52x profit multiple is among the lowest in the batch
  • 100% reported profit margin — near-zero operating costs
  • $7,000 price recovers in ~18 months at current run rate
  • Health and discipline app category has strong organic word-of-mouth dynamics
  • Platform-verified financials with zero data warnings
⚠️

Things to Investigate

  • !Age unknown — critical omission that prevents track record assessment
  • !$383/mo profit is very small in absolute terms
  • !75-day challenge format means users naturally complete and exit — retention model is unclear
  • !No customer count, churn, or growth data disclosed

Evidence & risk flags

Evidence 70/100
Business age unavailableUnusually high reported profit margin
AI-era acquisition decision

Buy vs Build: BUY

52
AI-native cash cost
$2.0K$7.0K
Estimated time
4 weeks
Asking price
$7.0K

A habit/challenge tracking app is technically trivial to build — $2-7K with AI tools and existing UI frameworks. The software has virtually no defensible moat. What is being purchased is a working App Store listing, an existing user base, and a verified $383/mo profit stream. At $7K, the risk is minimal enough that acquiring the established asset is marginally better than building from scratch and facing App Store discovery friction. The unknown age prevents higher confidence.

Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.

📊

Financial Snapshot

$5K
Annual Revenue
$5K
Annual Profit
$0.4K
Monthly Revenue
18 mo
Est. Payback
Profit Margin100%
📋

Business Overview

Ritual75 is a 75-day discipline reset app designed to help you build consistency, track your daily rituals, and become the strongest version of yourself. Log your workouts, water intake, steps, readin

📌

Quick Facts

🏢
Type
Health & Fitness
🏪
Source
TrustMRR
📌
Listed
Jul 9, 2026

Deal Score

77
Strong Deal
Evidence confidence70/100
1.5x
Excellent Multiple
Asking$7.0K
MRR$383/mo
Profit$383/mo
Profit Multiple1.5x
View on TrustMRR

Opens the original listing on TrustMRR

The next opportunity

Don’t miss tomorrow’s best deals.

Get the strongest businesses from our daily scan, with scores, risks, and Buy vs Build analysis.

One concise, evidence-first digest. Unsubscribe anytime.

Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.