An established 5-year SEO/marketing agency with solid $26.1K monthly revenue and 41% margins. The 2.33x profit multiple is reasonable for a service business, and Empire Flippers' platform verification adds confidence to financials. However, heavy dependence on Upwork for lead generation and concentration risk (top 3 clients = 20% of revenue) are material concerns that limit upside and increase buyer integration risk. Worth serious consideration but requires thorough customer and churn validation before closing.
The primary asset being acquired is proven revenue traction ($312K annual), validated client relationships (40 active accounts), and an established operating playbook across SEO/paid/content services. Buyer obtains immediate $10.75K monthly profit and avoids 6+ weeks of market education. Software buildout (lead intake, project management, CRM, reporting dashboards) is commodity-level and reproducible at $8-18K in AI-assisted development using Zapier, Make, open-source project tools, and managed hosting. However, the decision hinges entirely on buyer's ability to retain and expand the Upwork-dependent client base and reduce platform concentration risk. If Upwork terms shift or algorithmic changes harm lead flow, the acquisition loses its primary advantage. Verified customer count (40) and recurring revenue ($26.1K/mo) justify purchase at 2.33x multiple IF the buyer can establish alternative lead channels and reduce customer acquisition cost dependency. The service labor requirement means this is not a passive acquisition — buyer inherits operational obligations. Build score elevated to 68 because the client relationships and recurring revenue stream are durable assets that are harder to replicate than the software itself, but the Upwork concentration and lack of disclosed churn metrics prevent a higher verdict.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
This listing represents a performance-focused B2B marketing services firm established in June 2021, operating in the SEO, Advertising, and Digital Media niches. The business provides marketing solutions designed to help clients increase customer acquisition, online visibility, and revenue through a combination of search marketing, paid advertising, content-driven campaigns, and conversion optimization strategies. Its service offering includes both strategic consulting and hands-on campaign execution, with capabilities spanning organic growth initiatives, lead generation, analytics, and outsourced fulfillment for agency partners, creating multiple recurring revenue streams. The business currently serves approximately 40 active clients, with the top three clients accounting for roughly 20% of revenue over the past 12 months. Client acquisition is driven primarily through Upwork, where the business utilizes automated bidding software to systematically generate leads, supplemented by a significant volume of referrals and repeat business from existing and former clients. As a result, the company operates with minimal customer acquisition costs. The Seller dedicates approximately 5 to 10 hours per week to the business, primarily managing communications with key clients, scoping SEO and link-building projects, and reviewing deliverables prior to client handoff. Day-to-day operations and fulfillment are largely handled by a long-term contractor based in Pakistan, who is compensated through a revenue-sharing arrangement and has indicated a willingness to continue working with a new owner under the current structure. Additional contractors have been engaged on an as-needed basis for specialized projects. This represents an attractive opportunity for Buyers seeking an established marketing agency with a diversified client base and clear opportunities for growth through expanded client acquisition channels, increased retainer-based engagements, and the implementation of AI-driven automation. Owner works ~10 hours/week. Reason for sale: The Seller would like to explore other opportunities. Growth opportunities: Diversifying client acquisition through outbound, SEO, and partnerships to reduce Upwork dependency; Building recurring retainers with existing clients to increase predictable revenue; Expanding the contractor team to serve more clients simultaneously; Raising prices on new engagements to improve margins beyond Upwork-driven bidding
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.