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#12

Amazon FBA Business in the Home Niche

Amazon FBAListed on Empire Flippers· Jun 29
$101.6K
Asking Price
$14.9K/mo
Monthly Revenue
$3.6K/mo
Monthly Profit
2.3x
Profit Multiple
12 years
Business Age

Why We Picked This

This 12-year-old Amazon FBA business delivers $14.9K/mo revenue with a solid 24% profit margin and a reasonable 2.3x annual profit multiple. Verified financials, registered trademarks across three territories, and minimal hands-on management (< 5 hrs/week) are genuine strengths. However, Amazon platform dependency, lack of disclosed customer concentration and churn metrics, and unknown organic growth trajectory warrant caution. The mature age and multi-channel history suggest stability, but the business appears to have contracted from its own website and eBay operations—a red flag for organic channel durability.

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Strengths

  • Verified financials by Empire Flippers with 100% data quality score
  • Established 12-year track record with proven multi-channel distribution across UK, EU, and US
  • Strong brand assets: registered trademarks in three territories and 4.5-star customer ratings with 1,000+ reviews on top sellers
  • Attractive 2.3x profit multiple ($101.6K asking price on $43.5K annual profit) — well below typical e-commerce multiples of 3–5x
  • Highly efficient operations requiring < 5 hours/week management with FBA fulfillment reducing operational friction
⚠️

Things to Investigate

  • !Heavy Amazon platform dependency — 100% of current revenue appears FBA-based, creating algorithm and policy risk
  • !Profit margin of 24% is healthy but not exceptional for e-commerce; buyer should verify COGS trends and pricing power
  • !Customer acquisition and retention metrics not disclosed — unclear if revenue is declining, flat, or growing; contraction from historical website and eBay channels suggests organic traffic may be deteriorating
  • !Inventory composition unclear — mentions 'legacy and inactive listings' which may or may not generate future revenue; potential dead weight in acquisition

Evidence & risk flags

Evidence 100/100
Material platform dependency
AI-era acquisition decision

Buy vs Build: BUY

68
AI-native cash cost
$8.0K$20.0K
Estimated time
6 weeks
Asking price
$101.6K

Recreating a basic e-commerce product catalog, supplier management system, and Amazon FBA integration would cost $8K–$20K in tooling, templates, and managed infrastructure (no custom code required—off-the-shelf solutions via Printful, Shopify, or similar). Build time is 6 weeks to MVP. However, the acquisition value lies entirely in proven traction: $14.9K/mo revenue with established supplier relationships, three-territory trademark portfolio, 4.5-star brand equity, and 12 years of customer feedback. A founder can replicate the software in weeks but cannot buy 12 years of brand trust, supplier negotiation history, or 1,000+ reviews in any timeframe. The verified $43.5K annual profit stream with low management overhead and a 2.3x multiple provides immediate cash generation and a proven customer base, substantially reducing launch risk. The primary acquisition risk is Amazon policy vulnerability and undisclosed customer churn—these are material execution uncertainties that lower confidence but do not override the value of verified recurring revenue and brand equity. Score reflects: 70% traction/durability (verified multi-year revenue, trademark assets, supplier relationships offset by platform dependency and unknown churn), 20% evidence confidence (financials verified but growth/retention opaque), 10% build cost/time (easily reproducible software, immaterial).

Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.

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Financial Snapshot

$179K
Annual Revenue
$44K
Annual Profit
$14.9K
Monthly Revenue
28 mo
Est. Payback
Profit Margin24%
📋

Business Overview

Established in 2014, this Amazon FBA homewares brand has successfully traded across the UK, EU, and US, capitalizing on a streamlined portfolio of high-margin products. The business operates with minimal overhead, requiring less than five hours of management per week, and benefits from longstanding supplier relationships. With registered trademarks in the UK, EU, and US, the brand boasts products with customer ratings consistently around 4.5 stars with the top sellers at 1,000+ reviews. The operation is highly efficient, with all core stock managed through Amazon FBA fulfillment centers, and a small quantity of legacy stock maintained in the UK. The business maintains healthy inventory levels, ensuring smooth operations without the risk of stock outages. The sale also includes legacy and inactive listings accumulated over the business's 12-year operating history, some of which may be reactivated by a future owner. Historically this business also ran their own website and eBay account - these channels are currently inactive, and the business is presently almost entirely Amazon FBA focused. Disclaimers: Inventory is not normally included in the list price, further details can be provided to Unlockers. The legal entity section of the Seller Central account is currently locked to the UK meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal. Buyers need an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible. The EU trademark entered its renewal grace period in February 2026 and the renewal process is being addressed by the business. Owner works ~5 hours/week. Reason for sale: The Seller would like to explore other opportunities. Growth opportunities: Reintroducing profitable discontinued products through existing supplier relationships; Expanding SKUs across untapped marketplaces and territories; Optimizing Amazon advertising campaigns to increase product visibility and drive sales growth; Launching into additional Amazon marketplaces not yet actively developed

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Quick Facts

🏢
Type
Amazon FBA
📅
Age
12 years
🏪
Source
Empire Flippers
📌
Listed
Jun 29, 2026

Deal Score

72
Worth a Look
Evidence confidence100/100
2.3x
Good Multiple
Asking$101.6K
MRR$14.9K/mo
Profit$3.6K/mo
Profit Multiple2.3x
Age12 years
View on Empire Flippers

Opens the original listing on Empire Flippers

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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.