This eCommerce business generates $23.2K/mo revenue with 20.5% margins and a reasonable 2.33x annual profit multiple. The verified financials, 4.2 TrustPilot rating, and emerging subscription model (305 active subscribers with 5x higher repeat rates) signal genuine traction. However, the modest 20% margin is below ideal for eCommerce, and critical metrics—customer acquisition cost, churn on the subscription cohort, inventory/fulfillment dependencies, and competitive moat—remain undisclosed.
The software required to replicate this business—Shopify store setup, subscription module (Rechargify or Subbly integration), basic email/SMS automation, and customer analytics—is commoditized and can be built for $8K–$18K with AI-assisted development and a 10-week timeline. The real asset being purchased is the customer base (~920 repeat customers @ 40% rate, 305 subscription subscribers), brand positioning in French grooming market, and 3-year operating history. However, the subscription program is nascent (14% of revenue), repeat-customer concentration is unvalidated, and CAC/LTV durability is unknown. Without visibility into organic vs. paid acquisition, CAC recovery period, and subscription churn, the sustainability of the $4.76K/mo profit is uncertain. The buyer would be acquiring an established but unproven subscription foundation in a competitive dropship vertical, not a unique software platform or defensible distribution channel. Build wins unless the seller can demonstrate 12+ months of stable subscription retention, predictable CAC below 60% of LTV, and evidence of organic customer acquisition.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
Launched in 2023, this French Shopify e-commerce and dropshipping business operates in the men’s grooming niche, offering branded electric head shavers, replacement blades, accessories, and bundled offers for French-speaking markets. The brand is positioned around helping bald and closely shaved men achieve a faster, cleaner, and more comfortable shaving experience. Key strengths include a 4.2 TrustPilot rating, a growing replacement-blade subscription model, a registered trademark, and a streamlined fulfillment structure that does not require the owner to handle core inventory or shipping operations. The business has recently implemented a subscription option for replacement blades which currently has 305 active subscribers. Subscribers have a 12-month average spend of €161, compared with €107 for non-subscribers, while 66% of subscribers place a second order versus 13% of non-subscribers. The overall repeat customer rate was approximately ~40% during the latest 12-month period. The business also has an email list of approximately 12,000 subscribers, with Shopify Email and Klaviyo campaigns contributing measurable revenue. Customer acquisition is primarily driven through paid advertising, mostly Facebook with some Google, while email marketing, organic social media, influencer partnerships, user-generated content, SEO, and YouTube remain underdeveloped. The business works with one established supplier and logistics partner in China that manages sourcing, manufacturing, packaging, inventory, and direct-to-customer fulfillment. There are no full-time employees, and the owner spends approximately 10–20 hours per week overseeing advertising performance, supplier communication, customer support, product development, promotions, and store optimization. Growth opportunities include international expansion, scaling recurring blade sales, improving email automation, developing a consistent social content strategy, and launching complementary skincare products. The seller will provide three months of post-sale support. Owner works ~15 hours/week. Reason for sale: The Seller would like to explore other opportunities. Growth opportunities: Scaling into international markets to grow worldwide reach; Developing a social media strategy to increase brand awareness and engagement; Implementing an SEO strategy to grow organic traffic and search rankings
Opens the original listing on Empire Flippers
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.