This eCommerce/Amazon FBA business generates $85.5K/mo revenue with 27.4% profit margins and a reasonable 2.67x annual profit multiple. Empire Flippers' verified financials and 3-year operating track record provide credibility. However, the business is only 18 months old (launched Feb 2024), relies heavily on paid advertising for acquisition, and customer retention/churn data is not disclosed—critical for assessing durability post-acquisition. The description cuts off mid-sentence, suggesting incomplete disclosure.
The primary asset being purchased is verified revenue ($85.5K/mo) with established Amazon FBA infrastructure (Brand Registry, certifications, supplier exclusivity, 9 SKUs across 3 parent ASINs), a functioning Shopify store, and paid advertising systems. Building an equivalent eCommerce operation from scratch—including product validation, supplier sourcing, certifications, Amazon Brand Registry approval, and ad campaign setup—would take 8–12 weeks and cost $12K–$20K in software, inventory, and initial ad spend (beyond the $25K–$50K inventory capital typically required). The seller's traction ($23.4K/mo profit) and customer list represent ~8–12 months of paid customer acquisition work that would cost $30K–$60K to replicate independently. However, short operating history (18 months), missing churn/retention data, and complete dependence on paid ads weaken confidence in sustainable profitability post-acquisition. The business is moderately worth buying at this multiple if churn is <5% monthly and customer LTV justifies the CAC, but the risk profile and incomplete disclosure push this just above the BUILD threshold rather than strongly favoring BUY.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
Launched in February 2024, this eCommerce and Amazon FBA business sells premium hydrogen water bottles in the wellness niche. The business includes 9 SKUs and 3 Parent ASINs, with products positioned as a higher-end option in the hydrogen water category. Key strengths include Amazon Brand Registry 2.0, multiple independent third-party lab certifications, US and EU certifications, supplier exclusivity, and healthy net profit margins for Amazon FBA. The business generates revenue through both Shopify eCommerce and Amazon FBA, with the combined channel split currently estimated at approximately 60% Shopify/DTC and 40% Amazon. The valuation is based on the Amazon FBA portion only, with the Amazon-only P&L shown in the “Combined FBA Earnings” tab, while the combined Shopify and Amazon P&L is available in the “Summary” tab. Customer acquisition is driven through paid advertising to the Shopify store, branded and whitelisted social media accounts used for Meta ads, and Amazon PPC. The business also has an email list of approximately 100,000 subscribers, which is monetized through bi-weekly email campaigns. Operations are supported by a small team that includes freelancers, 1.5 full-time customer support agents, and an agency managing the Amazon division. The sellers spend approximately 5–10 hours per week on the business, mainly overseeing ads, inventory replenishment across US and China 3PLs and Amazon FBA, email marketing, branding, and website operations. Products are fulfilled through Amazon FBA for Amazon orders and 3PL partners for Shopify orders. Growth opportunities include expanding the product catalog, launching an updated version of the bottle, adding consumables or recurring-revenue products, and exploring adjacent wellness categories. Disclaimer: The valuation is based on the Amazon FBA side of the business only. Further details can be provided upon request. Owner works ~6 hours/week. Reason for sale: The Seller would like to explore other opportunities. Growth opportunities: Expanding the catalog with red light products and consumable add-ons; Introducing recurring revenue through subscription-based consumables and replenishment offers; Launching the 2.0 bottle using existing samples and established supplier relationships
Opens the original listing on Empire Flippers
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.