This eCommerce business demonstrates solid fundamentals: $49.2K/mo revenue with 30.4% profit margins and a reasonable 2.08x annual profit multiple. Empire Flippers' verified financials and the 15-month operational track record are credible positives. However, heavy reliance on Meta paid ads for customer acquisition, a modest 20% returning customer rate, and thin detail on retention/churn mechanics introduce material execution risk. The subscription base is mentioned but not quantified, leaving a critical growth lever unverified.
Building a Shopify store with Meta ad integration, email automation, and 3PL fulfillment orchestration is straightforward (6 weeks, $3.5K–$8K in AI-assisted design/setup and tools). However, you are buying $49.2K/mo verified revenue, a 15,291-person email list, 15 months of operational history, and proven product-market fit in a competitive niche. The real acquisition value lies in the paying customer base, email relationship, and 3PL logistics already negotiated—assets that take 6–12 months to rebuild organically. Paid ad dependency is a material weakness that a buyer must immediately stress-test and diversify (SEO, influencer, organic). On balance, the traction and verified cash flow justify purchase over rebuilding, but only if buyer commits to de-risking the Meta-only CAC engine within the first 90 days.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
Launched in 2025, this DTC eCommerce business operates in the wellness niche, selling premium organic Ube powder through its Shopify store. The brand positions Ube as a daily wellness product inspired by Filipino heritage and has built customer awareness through Meta advertising, creator partnerships, and brand-led storytelling. Key strengths include healthy net profit margins, a 20% returning customer rate as of June 2026, a growing subscription customer base, and streamlined operations requiring approximately 3–5 hours of owner involvement per week. Customer acquisition is driven primarily by paid advertising through Meta. The business also has an email database of approximately 15,291 subscribers, supported by automated abandoned-checkout emails, although advanced segmentation and promotional campaigns have not yet been fully implemented. Orders are automatically transmitted to a 3PL provider in the US, which stores approximately 90% of inventory and handles pick, pack, and shipping. The business works with one sourcing agent in China who coordinates production with third-party manufacturers. The owner spends 3-5 hours per week on the business, monitoring Shopify performance, Meta advertising, inventory, customer service escalations, subscriptions, and financial results. Growth opportunities include launching on TikTok Shop US, increasing short-form video and user-generated content, expanding creator partnerships, developing wholesale relationships with cafés and specialty retailers, and implementing more advanced email marketing. With domestic fulfillment, established supplier relationships, repeat customers, and limited weekly maintenance, the business offers a streamlined foundation for a buyer seeking to expand an established consumer wellness brand. Disclaimers: Inventory is not normally included in the list price, further details can be provided to Unlockers. Google Analytics was installed on 9th July 2026. Owner works ~4 hours/week. Reason for sale: The Seller would like to explore other opportunities. Growth opportunities: Launching TikTok Shop US to diversify sales channels and reach new audiences; Creating more short-form video content across TikTok, Reels, and YouTube Shorts; Increasing UGC, testimonials, and influencer partnerships to strengthen social proof and conversions; Growing wholesale partnerships with cafés, bakeries, and specialty retailers; Implementing advanced email marketing to boost repeat purchases and customer lifetime value
Opens the original listing on Empire Flippers
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.