GroomShaper.com is a 3-year-old men's grooming content site generating $2,151/mo in revenue with a solid 59.6% profit margin, priced at a very attractive 2.28x annual profit multiple. The monetization mix of Raptive display ads and Amazon Associates is standard for content sites but carries well-known risks around traffic dependency and algorithm changes. At only 16,198 monthly pageviews and DA20, the site is relatively small and thin on organic authority, which limits resilience. Financials are not source-verified, so buyer must independently confirm the 6-month revenue average through Google Analytics and network dashboards.
The software asset here is trivial — a WordPress content site is reproducible in days with AI assistance for under $2,500 in cash costs. What you're actually buying is 3 years of indexed content, an established domain, and a verified (if modest) revenue stream averaging $1,282/mo. The critical unknowns are traffic source durability and whether the revenue is stable or declining — neither is confirmed. At $35K and a 2.28x multiple, the pricing compensates for some of this uncertainty, and the existing monetization relationships with Raptive and Amazon Associates have real setup friction. Verdict leans BUY given the pricing attractiveness, but only after independently verifying traffic trends in Google Search Console and confirming no significant revenue decline in the trailing 12 months.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
Grooming website making $1,282 per month via Raptive and Amazon in the last 6 months is being sold via our marketplace. | Industry: Beauty & Fashion | Monetization: Raptive, Amazon Associates, Mediavine Journey | Monthly page views: 16,198 | Domain Authority: 20
Opens the original listing on Motion Invest
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.