This is a 3-year-old, verified eCommerce operation generating $318.7K/mo revenue with 23.8% net profit margins ($75.7K/mo), trading at a reasonable 3.17x annual profit multiple. The business benefits from diversified traffic channels (Facebook Ads, Google Ads, organic), professional fulfillment via 3PL, and verified financials on Empire Flippers. However, the description cuts off mid-sentence, customer concentration risk is unstated, churn/repeat purchase rates are not disclosed, and the claimed 37% "net margins" in the description conflicts with the reported 23.8% figure—a red flag requiring clarification. The valuation is defensible but not a steal, and buyer should independently verify customer acquisition cost, cohort retention, and the sustainability of the advertising ROI before committing.
The core software—Shopify store, Facebook pixel tracking, email automation, basic analytics—is commodity-reproducible by a solo founder in 4–6 weeks using Shopify templates, Zapier, and standard e-commerce tools, costing $8K–$18K in AI-assisted development and SaaS subscriptions. However, the acquired asset is not the codebase; it is three years of customer acquisition data, proven ad-channel performance ($318.7K/mo revenue, 22.9% TACoS), Shopify store optimization (product-market fit, conversion rates), established 3PL partnerships, and an active customer base generating monthly recurring orders. Rebuilding that distribution, customer base, and operational playbook from scratch would take 12–18 months and tens of thousands in ad spend with no guarantee of matching current revenue. The business's value lies overwhelmingly in proven, profitable customer acquisition and repeat-purchase mechanics—not software. Buyer is purchasing a going concern with traction, not a technology platform. The profit margin (23.8%) and repeat-revenue model justify acquisition over building, provided churn and customer concentration are validated.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
Founded in August 2023, this offering includes two complementary ecommerce businesses in the health and equipment niches, both providing high-ticket recovery solutions. Each brand operates on Shopify, with fulfillment managed by a 3PL partner, while a small volume of replacement parts is stored and shipped from a local warehouse. This setup allows for efficient logistics and minimal owner involvement while maintaining excellent customer experience. The businesses are supported by a diversified traffic mix, with the majority driven by Facebook Ads, complemented by Google Ads, organic search, and organic social media traffic. Over the past 12 months, the combined operations have delivered 37% net margins and a 22.9% TACoS, reflecting strong profitability and well-managed advertising performance. The owner works with a small, capable team of contractors, including a videographer, social media manager, and an agency focused on retail partnerships, helping to expand the brand’s reach beyond ecommerce. Daily operations include managing ad campaigns and creatives, overseeing customer service emails, and coordinating inventory and logistics. Products are sourced from four trusted suppliers in China, ensuring consistent quality and reliable supply. With high-margin products, scalable advertising systems, and a well-organized fulfillment structure, these businesses present an excellent opportunity for a buyer seeking a turnkey ecommerce portfolio with strong growth potential in the rapidly expanding recovery and wellness market. Disclaimers: - The P&L is in cash basis based on the Seller's accounting. - A list of assets included in the sale can be found in the business folder. Owner works ~20 hours/week. Reason for sale: The Sellers specialize in launching and building businesses but prefer to pass this one to a buyer with the experience and systems to scale it further, as they plan to focus on other ventures and projects. Growth opportunities: Amazon Launch – Expanding onto Amazon to establish a strong presence on the world’s largest online marketplace and capture a new audience segment.; TikTok Expansion – Launching on TikTok to tap into social commerce trends and drive direct sales through viral, short-form video content.; Influencer Marketing – Building partnerships with influencers in the recovery and wellness space to boost brand awareness, credibility, and organic reach.; Retail Partnerships – Targeting collaborations with major retail chains and big-box stores to expand distribution and secure long-term wholesale opportunities.
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.