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#7

Step N Scroll

Listed on TrustMRR· Jul 28
$10.0K
Asking Price
$338/mo
Monthly Revenue
$331/mo
Monthly Profit
2.5x
Profit Multiple
6 months
Business Age

Why We Picked This

Step N Scroll is a verified iOS wellness app generating $338/mo revenue with exceptional 98% profit margins and a modest 2.5x profit multiple. The business is only 6 months old with solid data quality, but the sub-$400/mo revenue is too thin to justify confidence in durability or unit economics at acquisition. Buyer must verify active user count, churn, and whether the $338/mo is sustainable or a temporary spike.

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Strengths

  • Verified financials with 100% data quality score — no red flags on reported numbers
  • Exceptional 98% profit margin indicates efficient operations with minimal overhead
  • 2.5x annual profit multiple is attractive and below market for any digital product
  • Clear product niche: iOS wellness app with defined feature set (step tracking, challenges, streaks, blocking)
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Things to Investigate

  • !Revenue of $338/mo is below viability threshold — too small to absorb customer churn or platform risk
  • !Only 6 months operational history — insufficient track record to assess retention, CAC payback, or sustainability
  • !Active user count, churn rate, and customer acquisition channel not disclosed — critical metrics completely hidden
  • !Apple App Store dependency creates platform risk; no mention of organic growth, reviews, or ASO strategy

Evidence & risk flags

Evidence 82/100
Short track record: under 12 monthsUnusually high reported profit margin
AI-era acquisition decision

Buy vs Build: BUILD

35
AI-native cash cost
$2.5K$8.0K
Estimated time
6 weeks
Asking price
$10.0K

The software itself — step tracking, app-blocking logic, streak counters, and challenge mechanics — is straightforward to build using Flutter or React Native with Apple HealthKit integration. Estimated out-of-pocket cost using AI coding assistance and managed backends (Firebase, Supabase) is $2.5K–$8K; build time 5–7 weeks for a functioning iOS MVP. However, the core acquisition risk is the unproven business: $338/mo with unknown user count and zero-day churn history means you are purchasing neither proven customer traction nor durable distribution. The App Store presence and any organic review signals have value only if disclosed. Rebuilding would preserve all business uncertainty while giving you full control over feature roadmap and monetization. Without customer count, cohort retention data, or CAC history, the gap between buying (acquiring an unvalidated micro-app) and building (owning the full roadmap from launch) is too small to justify the acquisition risk. Verdict: BUILD and own the go-to-market entirely.

Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.

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Financial Snapshot

$4K
Annual Revenue
$4K
Annual Profit
$0.3K
Monthly Revenue
30 mo
Est. Payback
Profit Margin98%
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Business Overview

Step N Scroll is an iOS wellness app that reduces doomscrolling by blocking distracting apps until users reach their daily step goal. It also includes a 30-day challenge, streaks, progress tracking, a

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Quick Facts

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Age
6 months
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Source
TrustMRR
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Listed
Jul 28, 2026

Deal Score

78
Strong Deal
Evidence confidence82/100
2.5x
Good Multiple
Asking$10.0K
MRR$338/mo
Profit$331/mo
Profit Multiple2.5x
Age6 months
View on TrustMRR

Opens the original listing on TrustMRR

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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.