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#16

eCommerce Business in the Romance Niche

eCommerceListed on Empire Flippers· Aug 7
$263.5K
Asking Price
$14.3K/mo
Monthly Revenue
$8.2K/mo
Monthly Profit
2.7x
Profit Multiple
3 years
Business Age

Why We Picked This

This eCommerce business generates $14.3K/mo revenue with exceptional 57.8% profit margins and a 2.67x annual profit multiple, both well below typical e-commerce benchmarks. Empire Flippers verification and 1.8M social followers represent meaningful organic distribution assets. However, the listing lacks customer count, repeat-purchase rate, churn data, and paid-acquisition channel performance—critical for assessing sustainability of the current organic model and growth capacity. A buyer should confirm whether the social following converts consistently and whether there is pricing power or margin vulnerability to fulfillment and supplier cost increases.

👍

Strengths

  • Strong monthly profit of $8.2K on $14.3K revenue with 57.8% margins—well above typical e-commerce benchmarks of 15–30%
  • Attractive 2.67x annual profit multiple, below the 3–4x range for established online retail
  • Verified financials by Empire Flippers with full operational transparency (3PL fulfillment, Shopify automation, minimal owner time)
  • Significant organic distribution: 1.8M combined social followers across Instagram, Facebook, and TikTok with no current paid-ads spend—clear growth leverage available
🔎

Details to confirm

  • Confirm customer acquisition cost, repeat-purchase rate, and customer lifetime value to validate sustainability of organic-only model and margin durability
  • Request detailed breakdown of monthly customer counts, average order value, and cohort churn to assess whether 57.8% margins persist as volume scales
  • Clarify supplier concentration risk: single dedicated supplier in China and two-month inventory exposure to cost, delivery, or geopolitical disruption
  • Review paid-acquisition testing history (if any) and competitive positioning to validate whether the niche supports paid-channel profitability at scale

Additional details to confirm

Evidence 100/100
Material platform dependencyTraffic or algorithm dependency

Buy vs Build: BUY

82
AI-native cash cost
$4.5K$9.0K
Estimated time
8 weeks
Asking price
$263.5K

Building an equivalent Shopify storefront with basic product pages, inventory sync, and email workflows is straightforward and costs $4.5K–$9K in AI-assisted development plus $30/mo Shopify + ~$200/mo 3PL integration. The genuine acquisition value lies in the verified $8.2K/mo profit, 1.8M social followers, established supplier relationship, and two-month inventory buffer. Software is replicable; profitable revenue with organic distribution and fulfillment infrastructure is not. The 57.8% margins suggest either a well-optimized supply chain or limited competitive pressure—both worth preserving. A buyer acquires three years of operational track record, customer cohorts, and ready-made social asset; rebuilding those from zero would require 6–12 months and significant paid-customer acquisition spend. Buying substantially de-risks and accelerates time to revenue, making this a clear acquisition candidate.

Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.

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Financial Snapshot

$171K
Annual Revenue
$99K
Annual Profit
$14.3K
Monthly Revenue
32 mo
Est. Payback
Profit Margin58%
📋

Business Overview

This unique online business specializes in selling exclusive board and card games for couples, enhancing intimacy and providing entertaining date night experiences. With a robust following of over 1.8 million across various social platforms, including Instagram, Facebook, and TikTok, this business leverages its significant organic reach to drive traffic and sales. The business currently does not run any paid ads - providing an easy growth channel for a new owner. The business operates on the Shopify platform, fully automated with fulfillment handled through a 3PL, ensuring smooth daily operations with minimal seller involvement. The owner's responsibilities are incredibly manageable, involving simple tasks such as uploading videos, handling minimal customer emails, and ordering inventory bi-monthly. The business benefits from a dedicated supplier in China and maintains two months of inventory, promising reliability and continuity with no anticipated issues. Furthermore, the 3PL setup includes warehouses in both China and the US, optimizing logistical operations for both international and domestic shipments. An added advantage for future owners is the extensive library of over 1000 pre-edited videos, which supports sustained marketing efforts without the need for new content creation. Disclaimer: There is very little Google Analytics data associated with this business, as they only first set it up when entering the vetting process. Owner works ~5 hours/week. Reason for sale: The Seller would like to explore other opportunities. Growth opportunities: Moving inventory to the US to reduce shipping times, costs, and improve conversion rates; Launching paid ads and influencer campaigns to expand traffic acquisition channels; Selling through TikTok Shop and Amazon to reach new customer audiences; Entering retail board game stores to diversify distribution and brand visibility; Refreshing content regularly to increase views, engagement, and sales; Implementing SEO, email marketing, and new product launches to grow revenue

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Quick Facts

🏢
Type
eCommerce
📅
Age
3 years
🏪
Source
Empire Flippers
📌
Listed
Aug 7, 2026

Deal Score

78
Strong Deal
Evidence confidence100/100
2.7x
Good Multiple
Asking$263.5K
MRR$14.3K/mo
Profit$8.2K/mo
Profit Multiple2.7x
Age3 years
View on Empire Flippers

Opens the original listing on Empire Flippers

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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.