This 12-year-old eCommerce business generates $29.4K/mo revenue with an exceptional 83.5% profit margin, yielding $24.6K/mo net profit. The 3.1x annual profit multiple is reasonable for a mature, cash-generative wholesale operation with established customer relationships. However, revenue concentration (50% from Wayfair alone) and dependence on a single 1099 contractor create material operational and continuity risks that a buyer must evaluate carefully.
A standalone eCommerce platform (Shopify + inventory management + supplier coordination) would cost $8K–$25K in AI-assisted development and 12 weeks to build to MVP parity. However, you cannot recreate the 12 years of Wayfair relationship, the 50%+ revenue base, established payment terms with wholesale partners, supplier relationships, or the 10-hour/week operational efficiency in software alone. The business is being purchased primarily for verified recurring wholesale revenue, known customer relationships, and an operating model proven to generate 83.5% margins. Software reproducibility is secondary; the real value is the customer traction and distribution already in place.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
Launched in 2015, this B2B Wholesale and eCommerce business sells luxury home décor products, primarily custom-made pillows and throws. Approximately 98% of orders come from established wholesale relationships with major retailers, marketplaces, and interior design customers. Key strengths include continued year-over-year growth, TTM excellent net profit margins, and a streamlined made-to-order model that allows the seller to operate the business in around 10 hours per week. Revenue is primarily generated through wholesale sales, with Wayfair being the largest customers/marketplace accounting for roughly 50% of revenue. Other customers included Overstock and Bed Bath & Beyond, various other third-party retailers, and interior designers. The Shopify store was recently launched for B2C customers. The business works with multiple U.S.-based suppliers and maintains a lean inventory of primarily fabric and raw materials in self-storage. A local 1099 contractor who has worked with the business for approximately 10 years handles 100% of sewing and production and is willing to continue with a new owner. Orders are processed through retailer vendor portals or purchase orders, while outbound shipping is charged to customers or partners through their third-party shipping accounts. The business has not relied on paid advertising, creating opportunities to expand direct-to-consumer sales through its Shopify store, Amazon, social media advertising, and its approximately 12,000-subscriber Klaviyo email database. With established wholesale relationships, low owner involvement, strong margins, and an experienced contractor in place, the business offers an established operational foundation with several avenues for further growth. Disclaimers: Revenue comes from multiple marketplaces, payment platforms, and direct email orders, and the seller does not use centralized accounting software to reconcile all sales. Revenue from April 2026 onward has been verified using order screenshots, account access, and marketplace records where available. Buyers should review the “Verified Revenue” tab in the P&L for details. Outbound shipping costs are charged to customers or retail partners through their own third-party shipping accounts. and are therefore not recorded as an expense in the P&L. Owner works ~10 hours/week. Reason for sale: The Seller would like to explore other opportunities. Growth opportunities: Expanding direct retail partnerships with brick-and-mortar stores and independent retailers; Growing Amazon sales through optimized listings, advertising, and expanded SKU availability; Launching additional products tailored to direct retail demand and Amazon customer trends
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.