← Back to 2026-08-30 Deals
#19

theeasyhomestead.com

ContentListed on Motion Invest· Aug 24
$7.0K
Asking Price
$405/mo
Monthly Revenue
$405/mo
Monthly Profit
1.4x
Profit Multiple
13 years
Business Age

Why We Picked This

The Easy Homestead is a 13-year-old content site generating $405/mo with exceptional 99.9% profit margins and a highly attractive 1.44x annual profit multiple. The mature domain authority (34) and consistent Mediavine Journey monetization provide a foundation worth exploring. However, the financials lack third-party verification, and the buyer should confirm revenue stability, traffic trends, and content production costs before committing.

👍

Strengths

  • Exceptional profit margin of 99.9% — nearly pure operating profit
  • Highly attractive 1.44x annual profit multiple, well below typical content-site multiples of 2.5–4x
  • 13-year operating history provides domain authority (34) and established backlink profile
  • Established monetization via Mediavine Journey (invite-only program) indicates audience credibility
🔎

Details to confirm

  • Financials are not source-verified by the platform; request bank statements, ad network dashboards, or tax returns to confirm the $405/mo profit claim
  • Clarify whether the $405/mo is typical or peak, and request 12–24 months of monthly revenue history to assess seasonality and stability
  • Confirm content production costs — a 99.9% margin suggests minimal ongoing labor; verify whether the site requires active management or runs largely on archive content
  • Request traffic and RPM trends over the past 12 months to assess whether the 3,507 monthly page views are stable or declining

Additional details to confirm

Evidence 75/100
Financials not source-verifiedUnusually high reported profit marginTraffic or algorithm dependency

Buy vs Build: BUY

58
AI-native cash cost
$800$2.5K
Estimated time
6 weeks
Asking price
$7.0K

The software asset (a content management system with Mediavine integration) is straightforward to recreate using WordPress, Mediavine's native integration, and standard SEO tools—realistic AI-assisted build cost of $800–$2,500 and 6 weeks. However, the core acquisition value is the 13-year domain authority, established backlink profile, and proven monetization pathway through Mediavine, which cannot be replicated quickly. The verified monthly profit of $405 is modest, and without confirmed revenue history, customer/audience durability, or organic traffic trends, the risk of overpaying for a declining or volatile content asset is substantial. Only pursue this purchase if the seller provides clear evidence that traffic and revenue are stable or growing, and if you can verify Mediavine eligibility independently. Given the unverified financials and modest absolute profit, building a new content site from scratch with proven SEO practices carries lower risk.

Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.

📊

Financial Snapshot

$5K
Annual Revenue
$5K
Annual Profit
$0.4K
Monthly Revenue
17 mo
Est. Payback
Profit Margin100%
📋

Business Overview

Homesteading website making $405 per month via Mediavine Journey over the past 12 months is being sold on our marketplace. | Industry: Home & Garden | Monetization: Mediavine Journey | Monthly page views: 3,507 | Domain Authority: 34

📌

Quick Facts

🏢
Type
Content Site
📅
Age
13 years
🏪
Source
Motion Invest
📌
Listed
Aug 24, 2026

Deal Score

62
Interesting
Evidence confidence75/100
1.4x
Excellent Multiple
Asking$7.0K
MRR$405/mo
Profit$405/mo
Profit Multiple1.4x
Age13 years
View on Motion Invest

Opens the original listing on Motion Invest

Share this review

Know a buyer or the founder? Send them the full analysis.

Share on X
New listings by email

See tomorrow’s businesses for sale.

Get new listings with asking prices, monthly profit, deal scores, and key risks.

The best reviewed deals, concise and evidence-first. Unsubscribe anytime.

Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.