This 23-month-old DTC apparel business generates $326K/mo revenue with a verified 1.67x profit multiple and 12.2% margins. The asking price of $795,943 is reasonable on the earnings multiple, but the margins are below typical DTC targets (15–25%), and the reliance on paid acquisition channels (Meta, Google, Pinterest) without disclosed organic or repeat-customer metrics creates execution risk for the next owner. Verified financials and a diversified product-market fit (women's activewear) are genuine strengths; however, buyer should confirm customer retention, repeat purchase rates, supplier concentration, and the sustainability of current paid-acquisition unit economics before committing.
Building a bare-bones Shopify store with email automation and basic ad pixel integration takes 4–6 weeks and $8K–$18K in AI-assisted development. However, this acquisition includes $326K/mo proven revenue, a 23-month customer base, a Klaviyo email list (the highest-ROI asset), established Meta and Google Ad accounts with historical performance data, brand identity with packaging, a hero product, and operational relationships with a 3PL and supplier. These distribution and customer assets are far harder to replicate than software. The buyer gains immediate cash flow, tested marketing playbooks, and a year+ of customer data; the risk is whether margins will improve under new ownership and whether paid-acquisition efficiency holds. At 1.67x profit multiple with verified cash flow, the traction premium justifies acquisition over a software-only build, provided retention and LTV data confirm unit economics.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
This DTC Shopify eCommerce business operates in the women’s underwear and activewear niche, primarily serving customers in the United States. The business focuses on a problem-solving underwear product designed for women who wear leggings or participate in sports. Originally launched using a dropshipping model, it later developed into a branded operation with customized products, packaging, and creative assets. Key strengths include an established hero product, outsourced fulfillment, a sizable email database, and customer acquisition across multiple marketing channels. Revenue is generated through the Shopify eCommerce store, with customer acquisition primarily driven by Meta Ads alongside Google Ads, Pinterest, and email marketing. The email database is managed through Shopify and Klaviyo and is monetized through a combination of automated flows and regular campaigns. The business works with a single supplier and a private 3PL agent in China, which handles inventory replenishment and automatically fulfills customer orders. Operations are supported by a customer support freelancer, a Google Ads agency, and an email marketing agency, with the seller primarily responsible for managing Meta advertising, overseeing the brand, and making decisions regarding promotions, store improvements, and additional acquisition channels. Growth opportunities include expanding the product line within the same niche, moving inventory to a U.S.-based 3PL to improve delivery times and enable TikTok Shop, developing a micro-creator affiliate program, and strengthening customer retention through bundles, loyalty initiatives, subscriptions, and post-purchase offers. The combination of outsourced operations, an established branded product, multiple acquisition channels, and further expansion opportunities provides a solid foundation for a new owner to continue developing the business. Disclaimer: A U.S. trademark application has been submitted but is currently suspended, pending resolution of a separate application for the same brand name which was submitted by another individual under "Intent to use". The seller has opposed this application and is awaiting the outcome of the opposition. If it's successful, his application will proceed. Further details can be provided upon request. Owner works ~15 hours/week. Reason for sale: The Seller would like to explore other opportunities. Growth opportunities: Expanding the product line with bike shorts, sports bras, and period-proof underwear; Moving inventory to a US 3PL to enable faster shipping and TikTok Shop; Launching a micro-creator affiliate program to drive content and sales on TikTok and Instagram; Building stronger branding, subscriptions, bundles, and post-purchase flows to increase retention and LTV
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.