This 10-year-old eCommerce beauty brand generates $38.4K/mo revenue with solid 30.7% profit margins, valued at 1.75x annual profit—an attractive multiple well below typical eCommerce benchmarks of 3-5x. Verified financials, trademark registration, and Amazon Brand Registry provide credible foundation. Buyer should confirm customer acquisition cost, repeat purchase rates, inventory risk, and whether the 10% subscription base is growing, since acquisition-driven eCommerce can face scaling headwinds.
The software foundation (Shopify storefront + inventory management) can be replicated in 4–6 weeks with Shopify templates, open-source analytics, and managed fulfillment APIs at $8K–$15K; however, the real value here is 10 years of verified customer relationships, trademark/brand registry assets, supplier relationships, and a proven $38.4K/mo cash-generation engine with 30.7% margins. The 10% subscription base indicates some customer stickiness. Rebuilding comparable revenue traction organically would require 12–18 months of paid acquisition spend to reach equivalent scale; purchasing this business transfers proven channels and customer lifetime value immediately. The 1.75x multiple is fair compensation for acquisition risk and inventory carrying costs, trading significantly below typical eCommerce multiples.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
This listing is for a direct-to-consumer Shopify and Amazon FBA business established in 2017, operating in the Beauty niche. The trademarked and Amazon Brand Registered brand offers skincare and cosmetic products formulated to improve skin tone, reduce the appearance of discoloration, and support overall skin health through science-informed formulations. Its product catalog spans targeted facial and body care solutions, emphasizing premium ingredients, daily treatment routines, and educational content that helps consumers address common pigmentation and complexion concerns. The business benefits from strong product economics, maintaining profit margins in excess of 30%, while approximately 10% of sales are generated through recurring subscription customers. The business generates approximately 85% of its revenue through its Shopify storefront, with the remaining sales coming from Amazon. Customer acquisition is driven primarily through paid advertising, with the Shopify store achieving a healthy return on ad spend of approximately 2.5x; the advertising accounts and historical data are included in the sale. All orders are fulfilled through Amazon, with Shopify orders shipped via Amazon Multi-Channel Fulfillment. The business is highly passive, with the Seller dedicating approximately two hours per week to overseeing advertising performance and overall business metrics, while an employee manages customer service. This business represents an attractive opportunity for Buyers seeking a scalable beauty brand with strong unit economics and clear opportunities for growth through adjacent product launches, subscription expansion, and international market expansion. Disclaimers: Inventory is not normally included in the list price, further details can be provided to Unlockers. The Amazon Seller Central account will not be included and this sale will be completed as a listing transfer. The business originally operated under a different brand name and logo before transitioning to its current branding during a strategic shift in direction. The Amazon storefront and Amazon Brand Registry are registered under the current brand name, while the storefront website domain still reflects the original brand name. Additionally, the Seller does not hold a registered trademark for the current brand name or domain. Buyers can contact the Seller for additional details. The Shopify account currently has a loan with Shopify capital with an outstanding balance of approximately $12,000. Buyers can contact the Seller for additional details. Owner works ~2 hours/week. Reason for sale: The Seller would like to explore other opportunities. Growth opportunities: Leveraging Facebook ads to drive more targeted traffic and customer acquisitions; Expanding sales in Amazon and outside of the United States.; Building a Facebook community to strengthen loyalty and encourage repeat purchases
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.