This 13-year-old Amazon FBM business in specialty coffee generates $278K/mo revenue with 26.5% margins and a 4.0x annual profit multiple. The verified 89.6% 30-day retention, 4,800 Subscribe & Save subscribers, 85%+ repeat purchase rates, and diversified revenue across Amazon (76%), Shopify, Walmart, and 700+ Publix locations demonstrate durable, organic-driven traction. However, the 4.0x multiple is at the upper end of acceptable range for a mature business, and several operational details require confirmation before final commitment.
The primary acquisition value lies in proven traction: 13 years of organic brand equity, 4,800 active subscribers with 89.6% retention, 40K email list, 700+ retail locations, and verified 85%+ repeat-purchase revenue across diversified channels—none of which can be quickly or cheaply replicated. Building an equivalent specialty coffee brand, email list, retail partnerships, and Amazon seller account would require 16+ weeks and $18K–$42K in software/ops tools, but would not acquire the customer base, brand reputation, patented process defensibility, or existing wholesale relationships. The 4.0x profit multiple is high for a mature business and material operational details remain to be confirmed, but the durable, multi-channel revenue stream and organic acquisition efficiency justify acquisition over a ground-up build. A buyer pays primarily for the customer relationships, brand moat, and operational systems—not for software reproducibility.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
This long held brand stands out in the coffee niche with a patented roasting process, making it the only brand in a unique sector of coffee in the U.S. market. The business maintains a strong subscriber base of 4,800 active Subscribe & Save users, boasting an impressive 89.6% 30-day retention rate. The business has strong sales on Amazon FBA, Amazon FBM, Shopify, Walmart and wholesale to over 700 Publix stores across the US. Both Amazon and DTC have impressive monthly repeat purchase revenue of 85%+. The business has a robust email list of over 40,000 subscribers, with a significant portion of its direct-to-consumer revenue stemming from repeat customers. Revenue breakdown shows 76% through Amazon and 24% through direct-to-consumer channels such as Shopify, Walmart, and retail distribution through Publix. With minimal advertising costs and a high repeat purchase rate, the business operates efficiently with substantial organic customer acquisition. Disclaimers: Notably - the seller of this business is also the manufacturer. The operation is supported by a team of approximately 25 employees based in the US, where the manufacturing facility is also located. While the owner is not selling the manufacturing facility - they are selling the brand, trademarks and sales channels, while keeping the manufacturing facility and associated IP. The seller expects that this relationship would evolve into a long-term strategic partnership. As the brand continues to grow, both parties stand to benefit. The seller's continued investment in scientific validation, product innovation, and consumer awareness should strengthen brand performance, while the buyer’s growth of the sales channels should further enhance the overall value and recognition of the brand and specific niche of coffee. Inventory is not normally included in the list price, further details can be provided to Unlockers. The legal entity section of the Seller Central account is currently locked to the US meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal. The seller notes that they are actively pursuing legal action against other sellers in their specific niche of coffee given that they now have a patent in place and published research supporting their coffee health claims. Further details can be requested from the seller. Owner works ~50 hours/week. Reason for sale: The Seller would like to explore other opportunities. Growth opportunities: Expanding direct-to-consumer acquisition through TikTok, Meta, and paid social content; Growing Amazon K-Cup sales by increasing velocity and broadening the SKU lineup; Positioning the brand as the go-to coffee for GLP-1 users across Amazon and influencers; Strengthening low-acid brand authority through patents, certifications, validation, and educational marketing
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.