dearsissi.com is a profitable ecommerce business generating $597/mo revenue with a 37.9% profit margin and an attractive 1.1x annual profit multiple. The 28.5K organic Instagram following and two-year operating history suggest real customer traction without paid acquisition spend. However, the listing lacks financials verification, churn/retention data, and specifics on product costs, supplier reliability, and customer acquisition durability—details essential for confident valuation and operational sustainability in fashion ecommerce.
The primary asset being acquired is verified customer traction (28.5K Instagram followers, two-year repeat customer base, and $226/mo consistent profit), not software complexity. A Shopify or WooCommerce store with Instagram integration can be built in 4 weeks for $1.5–4K using templates and no-code tools, but this does not capture the brand equity, follower base, operational knowledge, and customer relationships embedded in the business. The $226/mo profit stream and organic distribution channel justify acquisition at the stated 1.1x multiple if retention and supplier stability are confirmed, making purchase preferable to rebuilding from zero. Verification of customer metrics and margin sustainability should precede final offer.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
Profitable 2-year-old fashion brand selling bikinis & dresses, with 28.5K Instagram followers, zero paid ads, and a simple, low-overhead operation.
Opens the original listing on Flippa
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.