Yerba Glow generates $1K/mo revenue with 25% profit margins ($250/mo profit), translating to a 3.46x annual profit multiple — within acceptable range but at the higher end for an early-stage brand. The business is verified and one year old, operating across Amazon and Shopify channels, which reduces single-platform dependency. However, $250/mo profit is modest, and confirmation of customer acquisition cost, repeat purchase rate, Amazon vendor health, and inventory requirements would materially strengthen confidence in durability and growth potential.
While the Yerba Glow brand and supplier relationships offer real value, the core asset being purchased is a skincare product line with modest, unverified customer retention and acquisition data. Building a comparable direct-to-consumer skincare brand leveraging Shopify, Printful or similar drop-ship suppliers, and Amazon seller central requires $2.5–6K in platform fees, inventory sampling, and basic fulfillment setup over 8 weeks. The $250/mo profit is insufficient to justify a $10.4K acquisition price without clear evidence of repeating customers, organic word-of-mouth, or defensible brand positioning. The seller retains knowledge of supplier quality, formulation, and early customer feedback—real but not documented here—making acquisition risk moderate. A founder should request historical customer data, repeat purchase metrics, and supplier agreements before committing; building independently with a contract manufacturer and proven unit economics is lower risk at this profit scale.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
Established skincare brand selling a micro-biome friendly under-eye serum through Amazon and Shopify, with strong potential to expand the product line.
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.