Historical review from 2026-09-08. Current price and availability are unconfirmed; check the original marketplace.

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#20

Application Business in the Personal Care Niche

ApplicationListed on Empire Flippers· Sep 2
$204.3K
Asking Price
$20.8K/mo
Monthly Revenue
$11.4K/mo
Monthly Profit
1.5x
Profit Multiple
15 months
Business Age

Why We Picked This

A 15-month-old iOS subscription app generating $20.8K/mo with 54.7% margins and a lean 1.5x annual profit multiple represents compelling acquisition economics. The verified financials, 3,000+ active subscribers, and established organic acquisition channels (influencer, App Store, social) provide tangible traction. The buyer should confirm customer retention, churn rate, and the sustainability of organic acquisition as the app scales, since paid advertising was mentioned but appears underdeveloped.

👍

Strengths

  • Strong verified financials: $20.8K MRR with 54.7% profit margins (11.4K/mo net profit)
  • Exceptional valuation: 1.5x annual profit multiple is well below SaaS market norms (typically 2.5–4x)
  • Recurring subscription revenue model with diversified pricing tiers (weekly, monthly, quarterly, annual)
  • Proven traction: 3,000+ active subscribers acquired organically through influencers, creator content, and App Store discovery
  • Lean operating model and product infrastructure designed for feature and content expansion
🔎

Details to confirm

  • Request detailed churn and customer retention metrics to confirm the durability of the subscription base and lifetime value assumptions
  • Clarify the breakdown of revenue by pricing tier and cohort retention to understand which customer segments drive profitability and repeat engagement
  • Confirm the status and ROI of paid advertising experiments; if organic channels are the primary driver, stress-test their scalability and CPL at higher volume
  • Provide App Store ranking history, review ratings, and organic download trends to assess platform discovery sustainability and competitive positioning

Additional details to confirm

Evidence 92/100
Material platform dependency

Buy vs Build: BUY

78
AI-native cash cost
$18.0K$35.0K
Estimated time
16 weeks
Asking price
$204.3K

The core iOS app—audio library, binaural-beat playback, basic meditation UI, subscription management, and user preferences—is technically reproducible in 14–18 weeks using SwiftUI, managed backend services (Firebase or AWS Amplify), Stripe subscriptions, and third-party audio APIs, at an out-of-pocket cost of $18K–$35K (subscription services, one-time tooling, no labor markup). However, the acquired asset's true value lies in the 3,000-subscriber base, 54.7% margins, established organic acquisition channels (influencer relationships, App Store standing, social proof), and 15 months of operating and content refinement. A buyer is primarily purchasing proven, verified revenue and a functioning distribution engine, not the software alone. The 1.5x multiple reflects fair valuation for a younger app with strong traction; rebuilding would require matching both the product AND the customer acquisition playbook from scratch, making acquisition substantially lower-risk and faster to profitability.

Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.

📊

Financial Snapshot

$249K
Annual Revenue
$136K
Annual Profit
$20.8K
Monthly Revenue
18 mo
Est. Payback
Profit Margin55%
📋

Business Overview

Launched in 2025, this subscription-based native iOS application operates in the focus, sleep, and wellness niche. The app offers 8D audio, binaural beats, solfeggio frequencies, white noise, nature and sleep sounds, guided meditations, and AI-powered personalized wellness content. Revenue is generated through recurring iOS subscriptions, and the business currently has over ~3,000 active subscribers. Key strengths include a lean operating model, recurring subscription revenue, established organic customer acquisition channels, and a product infrastructure designed to support continued feature and content expansion. Revenue is generated entirely through subscriptions, with the majority of revenue coming from monthly and yearly plans, alongside additional weekly, quarterly, and annual pricing options that have been tested over time. Customer acquisition is driven primarily by influencers, creator content, organic social media, and organic App Store discovery, while paid advertising has only been tested on a limited basis. There are no employees; instead, content creators are compensated based on performance and sales commissions and are expected to remain involved following a sale. The seller, who developed the application, spends approximately 4 hours per week managing occasional updates, influencers, and content creation, and is offering 90 days of transition support. Potential growth opportunities include scaling paid acquisition through Meta, TikTok, Apple Search Ads, and Google App Campaigns; expanding the creator and influencer program; optimizing onboarding, paywalls, pricing, and conversion rates; introducing additional premium and AI-driven features; and expanding internationally through localization. With an established paying subscriber base, lean day-to-day operations, and several acquisition and product growth channels that have not yet been fully scaled, the business offers a foundation for a buyer seeking a recurring-revenue mobile application. Disclaimer: MRR metrics in the listing page and revenue in the P&L were taken from the App Store dashboard. The Churn and LTV metrics in the listing page were taken from RevenueCat. Owner works ~4 hours/week. Reason for sale: The Seller would like to explore other opportunities. Growth opportunities: Expanding paid acquisition across Meta, TikTok, Apple Search Ads, and Google App Campaigns; Optimizing onboarding, paywalls, pricing, and subscription plans to improve conversion rates; Launching AI-driven personalization, gamification, and premium content to boost retention and lifetime value; Localizing languages, App Store listings, and advertising campaigns for international expansion; Building a scalable creator and influencer program to create repeatable organic acquisition

📌

Quick Facts

🏢
Type
Application
📅
Age
15 months
🏪
Source
Empire Flippers
📌
Listed
Sep 2, 2026

Deal Score

82
Strong Deal
Evidence confidence92/100
1.5x
Excellent Multiple
Asking$204.3K
MRR$20.8K/mo
Profit$11.4K/mo
Profit Multiple1.5x
Age15 months
View on Empire Flippers

Opens the original listing on Empire Flippers

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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.