Historical review from 2026-09-25. Current price and availability are unconfirmed; check the original marketplace.
This 13-year-old eCommerce business generates $29.8K/mo revenue with 28.7% net profit margins and trades at a 2.1x annual profit multiple—well below typical eCommerce multiples of 3-5x. The verified financials, established supply chain, automated operations, and dual sales channels (Shopify 94%, Amazon FBM 6%) provide genuine operating leverage. At only 4–5 hours/week operator time, the business demonstrates strong systematization. The main question for a buyer is whether the German market concentration and existing customer base will sustain or grow under new ownership.
The software components (Shopify store, inventory system, marketing automation) can be replicated in 6 weeks for $8K–$18K using AI-assisted development, off-the-shelf templates, and managed services. However, the acquisition value lies overwhelmingly in the proven customer base, supplier relationships, social media audience, and 13-year brand authority in the tattoo niche—none of which can be purchased separately. The established revenue stream ($29.8K/mo), verified margins (28.7%), and systematized operations represent durable business traction that would take months of customer acquisition and market testing to rebuild organically. The 2.1x multiple is attractive relative to the earnings and operational maturity, making acquisition the lower-risk path to immediate cash flow compared to building from zero.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
Established in 2014, this German DTC eCommerce business specializes in temporary and semi-permanent tattoos. Approximately 94% of revenue is generated through its Shopify store, with the remaining 6% coming from Amazon FBM. The business benefits from more than a decade of operating history, a highly automated setup, healthy net profit margins and an established customer and social media audience, and a broad product catalog primarily serving the German market. Shopify and Amazon orders are fulfilled in-house from a warehouse in Germany, with two part-time employees handling picking, packing, and shipping. The business works with two main product suppliers in China, alongside German suppliers for packaging and supporting materials, and currently holds approximately four months of inventory. The main operator spends only around 4–5 hours per week on customer support, listing optimization, promotional planning, advertising oversight, inventory management, and supplier coordination. The business also includes an established Klaviyo database of approximately 43,500 profiles and social media channels with approximately 139,600 combined followers and subscribers. The sale also includes a recently launched proprietary tattoo pen, together with its self-developed ink formulation, manufacturing instructions, and associated production know-how. Growth opportunities include expanding the recently launched proprietary tattoo pen range, increasing the use of email and social audiences, scaling Meta, Google, TikTok, and Amazon advertising, developing B2B and wholesale partnerships, introducing additional bundles and repeat-purchase campaigns, and expanding further across European markets. A buyer could also outsource fulfillment to a 3PL to make the operation more location-independent. Disclaimers: Inventory is not normally included in the list price, further details can be provided to Unlockers. Buyers need an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible. The Amazon account currently has Optimal account health with a 0% order-defect rate. There is an open European VAT-registration/address warning and compliance requirements affecting four legacy listings. These listings generated no sales in the preceding 12 months and currently have no impact on account health. Further details can be provided upon request. The business does not have a registered trademark. The Amazon Brand Registry is tied to a previous trademark application that was abandoned. Further details can be provided upon request. Owner works ~5 hours/week. Reason for sale: The Seller would like to explore other opportunities. Growth opportunities: Scaling the proprietary tattoo pen and expanding complementary product lines; Activating Klaviyo profiles and social audiences with stronger retention and promotional campaigns; Improving Meta, Google, TikTok, and Amazon advertising to increase profitable customer acquisition; Expanding B2B and wholesale partnerships with tattoo studios, beauty retailers, and event partners; Building creator partnerships, seasonal bundles, and repeat-purchase flows to boost customer lifetime value; Growing further across Germany and Europe while shifting fulfillment to a 3PL
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.