Historical review from 2026-09-29. Current price and availability are unconfirmed; check the original marketplace.

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#20

Application Business in the Personal Care Niche

ApplicationListed on Empire FlippersΒ· Sep 2
$209.6K
Asking Price
$21.3K/mo
Monthly Revenue
$11.6K/mo
Monthly Profit
1.5x
Profit Multiple
16 months
Business Age
✨

Why We Picked This

A verified, profitable iOS subscription app generating $21.3K/mo with exceptional 54.7% margins and a highly attractive 1.5x annual profit multiple. Sixteen months of operating history, ~3,000 active paid subscribers, and diversified organic acquisition channels (influencer, social, App Store) form a strong foundation. The seller claims established organic channels and product infrastructure; a buyer should confirm cohort retention, churn trajectory, and content/feature roadmap to fully assess recurring-revenue durability and growth ceiling in a competitive wellness niche.

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Strengths

  • βœ“Verified financials with 54.7% net profit margin β€” well above typical app benchmarks of 30-40%
  • βœ“Exceptional 1.5x annual profit multiple β€” significantly below market for profitable recurring-revenue apps (typically 2.5-4x)
  • βœ“16 months of operating history with $21.3K/mo verified MRR and ~3,000 active paid subscribers
  • βœ“Diversified organic customer acquisition (influencer, social, App Store) reduces dependency on paid channels and platform risk
  • βœ“Lean operating model and subscription-based recurring revenue provide predictable cash flow
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Details to confirm

  • β€’Confirm monthly and annual churn/retention rates for the subscriber cohorts to validate recurring-revenue stability and growth projections
  • β€’Request breakdown of revenue contribution by subscription tier (weekly, monthly, quarterly, annual) and subscriber counts per tier to assess pricing elasticity and customer lifetime value
  • β€’Clarify the status and roadmap for AI-powered personalized wellness content β€” verify whether this is a competitive differentiator or a frequently-offered feature in the wellness app category
  • β€’Verify organic App Store performance and current trending status to understand whether discovery momentum is durable or subject to algorithm volatility

Additional details to confirm

Evidence 92/100
Material platform dependency

Buy vs Build: BUY

76
AI-native cash cost
$8.0K–$18.0K
Estimated time
12 weeks
Asking price
$209.6K

Building a native iOS wellness app with audio streaming, subscription infrastructure, and personalized content recommendation at MVP scope would cost $8K–$18K in third-party services (Stripe for subscriptions, Firebase/Supabase for backend, audio CDN, AI APIs for content personalization) and 10–12 weeks of solo founder development using AI-assisted coding. However, the acquisition offers proven product-market fit validated by 3,000 paying subscribers, 16 months of organic distribution momentum across influencer and App Store channels, and an established customer acquisition engineβ€”assets that would require 6–18 additional months of marketing and community building to replicate. The verified 54.7% margin and 1.5x multiple represent genuine earnings power, not speculative potential. The buyer acquires immediate recurring revenue, a demonstrated niche audience, and operational knowledge; the primary risk is retention durability in a saturated wellness category, not software reproducibility. At 1.5x profit, the deal breaks even on software rebuild cost in under 4 months of retained earnings.

Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.

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Financial Snapshot

$255K
Annual Revenue
$140K
Annual Profit
$21.3K
Monthly Revenue
18 mo
Est. Payback
Profit Margin55%
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Business Overview

Launched in 2025, this subscription-based native iOS application operates in the focus, sleep, and wellness niche. The app offers 8D audio, binaural beats, solfeggio frequencies, white noise, nature and sleep sounds, guided meditations, and AI-powered personalized wellness content. Revenue is generated through recurring iOS subscriptions, and the business currently has over ~3,000 active subscribers. Key strengths include a lean operating model, recurring subscription revenue, established organic customer acquisition channels, and a product infrastructure designed to support continued feature and content expansion. Revenue is generated entirely through subscriptions, with the majority of revenue coming from monthly and yearly plans, alongside additional weekly, quarterly, and annual pricing options that have been tested over time. Customer acquisition is driven primarily by influencers, creator content, organic social media, and organic App Store discovery, while paid advertising has only been tested on a limited basis. There are no employees; instead, content creators are compensated based on performance and sales commissions and are expected to remain involved following a sale. The seller, who developed the application, spends approximately 4 hours per week managing occasional updates, influencers, and content creation, and is offering 90 days of transition support. Potential growth opportunities include scaling paid acquisition through Meta, TikTok, Apple Search Ads, and Google App Campaigns; expanding the creator and influencer program; optimizing onboarding, paywalls, pricing, and conversion rates; introducing additional premium and AI-driven features; and expanding internationally through localization. With an established paying subscriber base, lean day-to-day operations, and several acquisition and product growth channels that have not yet been fully scaled, the business offers a foundation for a buyer seeking a recurring-revenue mobile application. Disclaimer: MRR metrics in the listing page and revenue in the P&L were taken from the App Store dashboard. The Churn and LTV metrics in the listing page were taken from RevenueCat. Owner works ~4 hours/week. Reason for sale: The Seller would like to explore other opportunities. Growth opportunities: Expanding paid acquisition across Meta, TikTok, Apple Search Ads, and Google App Campaigns; Optimizing onboarding, paywalls, pricing, and subscription plans to improve conversion rates; Launching AI-driven personalization, gamification, and premium content to boost retention and lifetime value; Localizing languages, App Store listings, and advertising campaigns for international expansion; Building a scalable creator and influencer program to create repeatable organic acquisition

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Quick Facts

🏒
Type
Application
πŸ“…
Age
16 months
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Source
Empire Flippers
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Listed
Sep 2, 2026

Deal Score

78
Strong Deal
Evidence confidence92/100
1.5x
Excellent Multiple
Asking$209.6K
MRR$21.3K/mo
Profit$11.6K/mo
Profit Multiple1.5x
Age16 months
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Opens the original listing on Empire Flippers

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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.

Application Business in the Personal Care Niche β€” WebsitesForSaleOnline