Historical review from 2026-10-14. Current price and availability are unconfirmed; check the original marketplace.

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#19

Amazon FBA Business in the Hobbies Niche

Amazon FBAListed on Empire Flippers· Oct 8
$654.9K
Asking Price
$61.7K/mo
Monthly Revenue
$20.2K/mo
Monthly Profit
2.7x
Profit Multiple
21 months
Business Age
✨

Why We Picked This

This Amazon FBA business generates $61.7K/mo with 32.8% margins and a reasonable 2.7x profit multiple. The 21-month operating history, verified financials, branded products, and transferable vendor relationships provide concrete acquisition value. However, the single-platform revenue concentration (Amazon FBA dominance), two-product portfolio, and untapped Shopify channel create material execution and diversification risk that a buyer must evaluate carefully before committing.

👍

Strengths

  • ✓Verified financials with $61.7K/mo revenue and $20.2K/mo profit (32.8% margin)
  • ✓Attractive 2.7x annual profit multiple, below typical e-commerce benchmarks of 3-4x
  • ✓Established 21-month track record with branded products averaging 4.2–4.4 stars on Amazon
  • ✓Fully transferable vendor relationships including China manufacturing partnership and dedicated external Amazon management team in London
🔎

Details to confirm

  • •Confirm revenue concentration and historical churn: What percentage of revenue is direct-to-consumer vs. Amazon FBA, and what is the customer retention or repeat-purchase rate for the branded products?
  • •Clarify inventory policy: Seller states inventory is not included in list price—request a detailed inventory valuation, holding costs, and cash requirement for the buyer to maintain stock levels post-acquisition.
  • •Request detailed product performance data: Verify ASP (average selling price), unit economics, return/refund rates, PPC spend efficiency, and keyword rankings for both products to assess margin sustainability.
  • •Evaluate Amazon account risk: Request documentation of account health, seller feedback score, any policy violations, and confirmation that all Amazon intellectual property (brand registry, ASIN ownership) will transfer cleanly.

Additional details to confirm

Evidence 92/100
Material platform dependency

Buy vs Build: BUY

68
AI-native cash cost
$8.0K–$15.0K
Estimated time
6 weeks
Asking price
$654.9K

Building an equivalent Amazon FBA operation from scratch requires product sourcing, vendor negotiation, inventory purchase, brand registry, and 3–6 months of PPC optimization to reach comparable sales velocity—a path with high capital outlay and execution risk. Acquiring this turnkey business with verified $20.2K/mo profit, established supply chain, Amazon management team, and brand equity significantly de-risks the buyer. The 2.7x multiple and transferable vendor relationship justify acquisition over DIY build, provided the buyer confirms revenue durability, inventory handling, and Amazon account security in due diligence.

Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.

📊

Financial Snapshot

$740K
Annual Revenue
$243K
Annual Profit
$61.7K
Monthly Revenue
32 mo
Est. Payback
Profit Margin33%
📋

Business Overview

This established e-commerce business specializes in a very specific outdoor hobby, featuring its own branded products sold primarily through Amazon in the United States. The operation is streamlined through Amazon FBA, making it relatively low-touch with the majority of logistic processes handled externally. With only two main products, currently averaging between 4.2 and 4.4 stars, this is a very easy business to manage. Revenue generation is almost entirely through Amazon FBA, with potential for growth through direct-to-consumer channels via an existing but underutilized Shopify store. The business also comes with fully transferable relationships, including an established manufacturing partnership in China and a competent external Amazon management team based in London, which oversees PPC management, listing optimization, and overall account health. Disclaimers: Inventory is not normally included in the list price, further details can be provided to Unlockers. The legal entity section of the Seller Central account is currently locked to the UK meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal. Owner works ~4 hours/week. Reason for sale: The Seller would like to explore other opportunities. Growth opportunities: Expanding the product range with accessories, bundles, replacement parts, and models for different price points; Growing Amazon US sales by improving PPC efficiency, keyword rankings, listing conversion, A+ Content, and the Brand Store; Developing direct-to-consumer sales through the existing Shopify store to diversify revenue; Expanding geographically into the UK and other suitable Amazon marketplaces; Building wholesale and retail distribution through outdoor and hobby retailers; Creating educational content, product demonstrations, and user-generated content across YouTube, TikTok, Facebook, and Instagram

📌

Quick Facts

🏢
Type
Amazon FBA
📅
Age
21 months
🏪
Source
Empire Flippers
📌
Listed
Oct 8, 2026

Deal Score

72
Worth a Look
Evidence confidence92/100
2.7x
Good Multiple
Asking$654.9K
MRR$61.7K/mo
Profit$20.2K/mo
Profit Multiple2.7x
Age21 months
View on Empire Flippers→

Opens the original listing on Empire Flippers

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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.