Historical review from 2026-10-22. Current price and availability are unconfirmed; check the original marketplace.
Wave demonstrates strong unit economics: $3.4K monthly revenue with 80% profit margins and a highly attractive 2.28x annual profit multiple. Verified financials on TrustMRR provide confidence in the reported cash flow. The 18-month operating history and recurring SaaS model offer tangible proof of traction. Buyer should confirm customer retention, churn, and acquisition channel durability to complete the operational picture.
Building a comparable Instagram scraper + DM automation tool from scratch costs $2.5K–$5.5K in cloud infrastructure, API subscriptions, and managed database services over 5 weeks for a solo founder using AI coding tools and template libraries. However, Wave's core value lies in 18 months of verified customer traction ($3.4K/mo recurring), established payment processing, and demonstrated product-market fit — not merely the automation code. The 80% margins and 2.28x multiple reflect real, paying customers and sustainable operations. Building software is commoditized; acquiring a profitable, verified customer base at 2.28x annual profit is the genuine economic advantage. The main acquisition risk is Instagram policy enforcement and API stability, which the buyer inherits; software replacement risk is low.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
Wave is a cloud-based Instagram outreach SaaS that runs 24/7, even when your computer is off. It finds leads from competitor followers, lookalikes, likers and hashtags, then sends AI-personalized DMs
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.