Historical review from 2026-10-23. Current price and availability are unconfirmed; check the original marketplace.
Wave demonstrates exceptional fundamentals: $3.5K/mo revenue with 80% profit margins and a 2.2x annual profit multiple—well below market for recurring SaaS. Verified financials at 100% data quality and 18 months of operating history provide strong confidence. The 24/7 cloud-based model and AI-personalized outreach address a real pain point in Instagram lead generation. Buyer should confirm customer retention, churn rate, and revenue concentration to complete the traction picture.
Recreating an Instagram outreach automation tool at MVP scope—web scraping, lead sourcing, DM automation, and basic AI personalization—would cost $8–15K in AI-assisted development (Cursor, Claude API, v0 templates, and managed hosting) and 12 weeks of solo founder effort. However, Wave's primary value is not the software: it is the 18-month track record of $3.5K/mo revenue, paying customers accustomed to the product, and retention history in a competitive niche. Building a comparable tool is relatively straightforward; acquiring a profitable, verified revenue stream with established customer relationships, proven Instagram integration stability, and demonstrated pricing power is considerably harder. Instagram API and policy risks, customer concentration unknown, and retention data unverified create meaningful acquisition risk, but the verified cash flow and below-market multiple outweigh build economics. A buyer purchasing Wave is primarily acquiring traction and durability, not complex software—the decisive factor in the buy verdict.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
Wave is a cloud-based Instagram outreach SaaS that runs 24/7, even when your computer is off. It finds leads from competitor followers, lookalikes, likers and hashtags, then sends AI-personalized DMs
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.