Historical review from 2026-10-26. Current price and availability are unconfirmed; check the original marketplace.
Wave demonstrates strong unit economics with $2.75K monthly revenue, exceptional 80% profit margin, and a reasonable 2.84x annual profit multiple. The 19-month operating history and verified financials (100% data quality score) provide confidence in the disclosed metrics. The core value proposition—automated, 24/7 Instagram outreach with AI personalization—addresses a real market need, though buyer should confirm customer retention, churn rate, and the durability of the Instagram API dependency before committing.
Building an Instagram outreach automation tool from scratch would require Instagram API integration, lead-scraping and matching logic, AI personalization module, cloud scheduling infrastructure, and user dashboard—achievable in 12–16 weeks with AI-assisted development and $8K–15K in subscription and cloud costs. However, you are acquiring 19 months of verified product-market fit, an existing customer base generating $2.75K MRR with 80% margins, and operational knowledge of Instagram's API behavior and compliance quirks. The $75K asking price represents a 2.84x multiple on annual profit ($26.4K), which fairly values the traction and removes 14+ weeks of execution risk and the ongoing cost of API maintenance. The primary risk is Instagram policy changes or API deprecation, which any builder would also face; the verified revenue stream and margin profile make the acquisition the lower-risk path to revenue.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
Wave is a cloud-based Instagram outreach SaaS that runs 24/7, even when your computer is off. It finds leads from competitor followers, lookalikes, likers and hashtags, then sends AI-personalized DMs
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.