Historical review from 2026-10-26. Current price and availability are unconfirmed; check the original marketplace.

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#12

Incoming Call

EntertainmentListed on TrustMRR· Oct 22
$50.0K
Asking Price
$3.5K/mo
Monthly Revenue
$3.5K/mo
Monthly Profit
1.2x
Profit Multiple
N/A
Business Age
✨

Why We Picked This

Incoming Call shows exceptional unit economics at 99.99% margin and a 1.18x profit multiple—among the lowest valuations possible. However, the business presents material uncertainty around durability and customer retention. Entertainment apps face structural churn risk, and the listing provides no visibility into monthly active users, customer acquisition cost, retention curves, retention rate, or revenue history. The claimed margin is mathematically sound ($3,531 revenue = $3,531 profit), but the business model (one-time or subscription unknown), customer count, and revenue stability remain opaque. Without confirmed traction metrics and acquisition-channel durability, this falls below the threshold for acquisition confidence despite attractive pricing.

👍

Strengths

  • ✓Exceptional 99.99% profit margin with $3,531 monthly profit
  • ✓Remarkably low 1.18x annual profit multiple—far below typical entertainment or SaaS benchmarks
  • ✓Platform-verified financials reduce data-integrity risk
  • ✓Minimal asking price ($50K) creates low downside on a small, exploratory acquisition
🔎

Details to confirm

  • •No visibility into monthly active users, paying customer count, or customer concentration—critical for entertainment app valuation
  • •Retention rate, churn, and cohort behavior not disclosed; entertainment apps typically face high attrition without content or community differentiation
  • •Revenue history and stability not provided; unclear whether $3.5K/mo is stable, declining, or recently spiked
  • •Business model (subscription, one-time purchase, ads) not specified—affects long-term sustainability and acquisition risk
  • •No mention of app store ranking, organic distribution, or customer acquisition channels, making it difficult to assess scalability or durability of revenue

Additional details to confirm

Evidence 60/100
Business age unavailableUnusually high reported profit margin

Buy vs Build: BUILD

35
AI-native cash cost
$2.5K–$8.0K
Estimated time
4 weeks
Asking price
$50.0K

While the acquisition price is low, the business lacks proven traction signals—paying customer base size, retention rate, and acquisition-channel durability are all unknown. An iOS entertainment app with a call-simulation mechanic is straightforward to build: a capable solo founder using SwiftUI, Firebase for backend, and third-party meme APIs can ship an MVP in 3–4 weeks for $2.5K–$8K in tools and AI-coding subscriptions. The real risk is customer acquisition and retention, not software reproducibility. Without confirmed cohort retention, paying-user count, or proven organic or paid channels, purchasing an unproven entertainment app carries higher execution and churn risk than building a comparable product and validating your own acquisition playbook. The valuation is attractive, but the missing business-durability data makes building the safer path.

Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.

📊

Financial Snapshot

$42K
Annual Revenue
$42K
Annual Profit
$3.5K
Monthly Revenue
14 mo
Est. Payback
Profit Margin100%
📋

Business Overview

iOS entertainment app that lets users simulate incoming calls from viral meme characters.

📌

Quick Facts

🏢
Type
Entertainment
🏪
Source
TrustMRR
📌
Listed
Oct 22, 2026

Deal Score

48
Below Average
Evidence confidence60/100
1.2x
Excellent Multiple
Asking$50.0K
MRR$3.5K/mo
Profit$3.5K/mo
Profit Multiple1.2x
View on TrustMRR→

Opens the original listing on TrustMRR

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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.