Historical review from 2026-10-27. Current price and availability are unconfirmed; check the original marketplace.
Wave demonstrates exceptional unit economics: $2.75K/mo revenue with 80% profit margins and a 2.65x annual profit multiple—well below market for SaaS. Platform verification and 19-month operating history add confidence. The business model (recurring, automation-focused, Instagram-native) is durable, though buyer should confirm customer retention, churn, and the scale of the active customer base to complete the investment thesis.
Building an Instagram outreach bot with AI-personalized messaging requires Instagram API integration (restricted), prompt engineering, DM scheduling/rate-limit handling, lead-scoring logic, and a backend task queue—approximately $8K–$15K in AI-assisted labor and $150–300/mo in hosting and API costs over 10 weeks. However, Wave's primary value lies in its verified 2.75K/mo revenue, 80% margins, 19-month customer base (retention and churn unknown but operationally proven), and recurring business model—not the software itself. A buyer acquires paying customers, proven unit economics, and operational knowledge. The software is reproducible; the customer relationships, brand trust, and distribution channel are not. At a 2.65x multiple on strong margins, the business justifies acquisition on traction alone, contingent on validating customer retention and acquisition sustainability.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
Wave is a cloud-based Instagram outreach SaaS that runs 24/7, even when your computer is off. It finds leads from competitor followers, lookalikes, likers and hashtags, then sends AI-personalized DMs
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.