Historical review from 2026-10-28. Current price and availability are unconfirmed; check the original marketplace.

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#15

Incoming Call

EntertainmentListed on TrustMRR· Oct 22
$50.0K
Asking Price
$3.5K/mo
Monthly Revenue
$3.5K/mo
Monthly Profit
1.2x
Profit Multiple
N/A
Business Age
✨

Why We Picked This

Incoming Call reports $3.5K monthly revenue with 100% stated profit margin and a 1.19x annual profit multiple—numerically attractive. However, the 100% margin claim is mathematically implausible for a mobile app business and requires immediate verification. Verified platform status and below-market valuation are genuine strengths, but the margin anomaly and absence of user count, retention, revenue history, and customer breakdown create material uncertainty about actual cash flow sustainability. This deal warrants a detailed financial review before serious consideration.

👍

Strengths

  • ✓Asking price of $50K is well below typical software multiples; 1.19x annual profit multiple is exceptionally low
  • ✓Verified status on TrustMRR platform increases confidence in basic listing accuracy
  • ✓Monthly revenue of $3.5K is meaningful for a mobile app with minimal staffing overhead
  • ✓Simple, focused product concept reduces ongoing maintenance complexity
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Details to confirm

  • •100% profit margin is unusually high for a mobile app and requires detailed verification—typical App Store/Google Play apps carry 15–40% margins after platform fees, hosting, payment processing, and support
  • •Confirm revenue source breakdown: App Store revenue share, in-app purchases, ads, or subscriptions, plus actual net take-home after platform fees and payment processing
  • •Request 6–12 months of historical revenue and user data to assess retention, churn, and whether current MRR is stable or declining
  • •Clarify active user count, daily active users (DAU), and cohort retention to understand revenue durability and whether users are repeat or one-time purchasers

Additional details to confirm

Evidence 60/100
Business age unavailableUnusually high reported profit margin

Buy vs Build: BUILD

35
AI-native cash cost
$8.0K–$15.0K
Estimated time
6 weeks
Asking price
$50.0K

A prank call simulator app is a low-complexity, feature-light mobile product. Using AI-assisted development (ChatGPT/Claude for Swift/Kotlin, Supabase for backend, Twilio for call simulation, and App Store submission templates), a solo founder can build an MVP-equivalent product in 6 weeks for $8K–$15K total cost (primarily the AI coding subscription, hosting, and platform fees). The core business risk here is not software reproducibility—it is revenue durability and customer retention, neither of which is demonstrated in the available listing. Without verified user counts, cohort-level retention data, or revenue history confirming stable repeat usage, the $50K asking price does not sufficiently compensate for the acquisition uncertainty. Build allows you to establish your own user base, retention metrics, and monetization strategy from day one.

Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.

📊

Financial Snapshot

$42K
Annual Revenue
$42K
Annual Profit
$3.5K
Monthly Revenue
14 mo
Est. Payback
Profit Margin100%
📋

Business Overview

iOS entertainment app that lets users simulate incoming calls from viral meme characters.

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Quick Facts

🏢
Type
Entertainment
🏪
Source
TrustMRR
📌
Listed
Oct 22, 2026

Deal Score

48
Below Average
Evidence confidence60/100
1.2x
Excellent Multiple
Asking$50.0K
MRR$3.5K/mo
Profit$3.5K/mo
Profit Multiple1.2x
View on TrustMRR→

Opens the original listing on TrustMRR

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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.