Historical review from 2026-10-29. Current price and availability are unconfirmed; check the original marketplace.
Wave is a verified, 19-month-old Instagram outreach SaaS generating $2.85K/mo with exceptional 80% profit margins. The 2.56x annual profit multiple is attractive for a bootstrapped marketing automation tool with clear recurring revenue. Verification by the platform and strong unit economics make this a credible acquisition candidate, though buyer should confirm customer retention, churn, and whether the AI personalization layer creates defensible differentiation or competitive risk.
Building a comparable Instagram outreach automation tool—handling API integration, lead classification, AI DM personalization, and 24/7 cloud execution—would require 8–12 weeks and $4.5K–$9K in AI-assisted development and hosting setup. However, the primary value being purchased is 19 months of verified customer traction, 80% margins, and an established presence in a competitive vertical, not the software alone. Missing data on customer retention and CAC durability prevents a higher score, but the verified revenue, low multiple, and operating track record outweigh build-from-scratch risk for most acquirers. The core Instagram API and cloud infrastructure complexity justifies preferring an existing, revenue-generating product over a greenfield build.
Cash estimate includes the AI tools, APIs and infrastructure needed for a solo founder to recreate the software. Build time is informational and lightly weighted. The verdict is driven mainly by customers, users, verified earnings, retention, distribution, brand, data and operating history.
Wave is a cloud-based Instagram outreach SaaS that runs 24/7, even when your computer is off. It finds leads from competitor followers, lookalikes, likers and hashtags, then sends AI-personalized DMs
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Preliminary screening based on marketplace and public data. Verify all financial, legal, technical, customer, and operational claims independently before making an acquisition decision. This is not financial or legal advice.